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Coca-Cola Introduces New 'PlantBottle'
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09.06.2015
Coca-Cola ads declared "It's the Real Thing" in the 1970s; 40 years later, the company has announced its bottles will be, too.
The beverage giant revealed a new Coke bottle made of 100% sugarcane plant materials at the Expo Milano food technology conference last week, as part of its larger push for more sustainable packaging.
Dubbed the "PlantBottle," the new packaging looks and feels the same as traditional plastic bottles; the main difference is a more environmentally friendly, renewable plant-based manufacturing process.
The beverage giant revealed a new Coke bottle made of 100% sugarcane plant materials at the Expo Milano food technology conference last week, as part of its larger push for more sustainable packaging.
Dubbed the "PlantBottle," the new packaging looks and feels the same as traditional plastic bottles; the main difference is a more environmentally friendly, renewable plant-based manufacturing process.
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