More Followers, Higher Paychecks: How Models are Cashing in

Fashion bloggers can make a lot of money simply by posing in specific outlets on Instagram. Models are no exception.
A recent interview in Harper's Bazaar talked with the blogger behind the Instagram We Wore What, Danielle Bernstein. Companies pay Bernstein anywhere from $5,000 to $15,000 to post an Instagram with their product. The blogger went on to say that once she reaches 1 million followers, she can charge a lot more per shot.
With 300 million users on Instagram, companies are investing heavily in photo-geared marketing strategies via the app. It should come as no surprise then that, as Racked has reported, Storm Model Management, an agency based in London, has begun listing its models' social media presence in order to garner a larger paycheck. The agency is treating their models' social sites as “buying media.” Storm’s Simon Chambers explained to the Financial Times. “It’s an asset. The cost grows as the girl’s following grows.” If someone like Cara Delevingne (who is managed by this agency) is booked for a campaign, Doukas said you can “quote for her to model and then quote separately for the fact that she has 13 million followers.”